It's been slightly over 2.5 decades since California became the first state to legalize cannabis for medical purposes. A lot has happened during this time, not just in California but in the US as a whole as well as in neighboring countries.
2022 is one that the industry waited for with bated breath, hoping that the Biden government was going to reschedule cannabis and make it legal at the federal level. This would open up the industry to unfathomable opportunities.
Six months down the line and not much has happened on that front. That said, there's reason to remain optimistic.
Watch this space.
- Diminishing Stigma
We will continue to see increasingly more people understand the benefits of this incredible plant thus increasing demand for this industry.
The industry in California was awarded a huge win when Governor Newsom signed the budget trailer on June 30th eliminating the cultivation tax. However, who will benefit the most in a buyers’ market? Is it the cultivator, the distributor, the retailer, or the consumer? It was meant to save the cultivators, but it appears they may still end up with the short end of the stick.
We will likely see new research into unknown cannabinoid effects and how, together with terpenes, this plant can help so many more people.
- Social Justice
As education around cannabis grows and more states legalize, the demand will increase to free those incarcerated for marijuana-related offenses.
- Cannabis Pre-Rolls
We will see a large increase in pre-roll sales as they are easy to take on the go.
- Sustainable and Ethical Grow Techniques
2022 is the year of health. Greenhouse growing allows you to control many factors that affect plant growth, such as humidity, light, temperature, and carbon dioxide levels. It can also be more energy and water efficient than traditional outdoor methods of growing.
- Virtual Technology
As more states legalize the use of marijuana in some form, technology will likely play a huge role in dispensaries’ interaction with consumers.
In terms of regulation, what is the one thing that you would like to see change in the industry?
We’d like to see the hurdles for advertising and marketing removed because it is a legal product but yet there are still many unknowns about what can or can’t be put out there. If social media companies were to standardize and legalize the mention of cannabis I think we would actually see a drastic improvement in the quality of content that is put out there and has less spam and fake accounts.