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For the longest time, eBay has maintained a strict “No CBD” policy on its platform. Things might soon take a turn for the better, seeing that the massive online marketplace is running trial sales for CBD.
eBay recently launched a trial sale of CBD products targeting the UK market, as originally reported by CBD-Intel. eBay, which started off as an online auction site, is the second-largest online marketplace in the UK. It follows closely after Amazon which also launched a CBD trial last year.
The trial which was launched in November 2021 involves 10 CBD brands. This will benefit both consumers and CBD retailers who will be enjoying exposure to the diverse eBay customer base. The CBD brands that have been involved in Amazon’s CBD trial have enjoyed massive growth in sales during the period.
Amazon CBD sellers have encountered a number of challenges along the journey. The online marketplace embraces a low-key approach to CBD marketing. Legitimate CBD brands have to compete with hemp oil products that are subtly marketed as CBD products, in spite of the fact that they do not contain any cannabinoids. In addition, some legitimate CBD sellers have been able to market their CBD products on some Amazon sites, in spite of the fact that they were not a part of the trial. This violates Amazon’s CBD selling policies, but the giant online retailer is yet to take action against such vendors. The reason for the laxity is unclear.
What’s the Future of CBD on eBay?
It will be interesting to know whether eBay will encounter similar challenges or will have its own unique setbacks. So far, the CBD listings on the eBay UK site are clean with no unauthorized dealers listed. If this trend continues, the 10 CBD retailers that are participating in the trial will have everything to gain from the exposure and additional revenue stream.