PepsiCo, one of the largest food and beverage companies in the world, has launched a hemp-infused energy drink in a bid to attract a new clientele. The U.S based company with a footprint in over 200 countries has earned its place in the hearts of many with its wide range of reputable brands such as Pepsi, Gatorade, Frito-Lay, Rockstar Energy, Quaker Oats, and Muscle Milk. Having launched several successful food and beverage brands, hopes are set high for this new entrant that has been dubbed “Rockstar Unplugged.”
PepsiCo’s hemp-infused beverage is made from the seeds of the hemp plant and therefore it does not contain any cannabinoids (such as THC or CBD). However, it is infused with all the nutrients that are present in hemp seeds which makes it highly nutritious. Hemp seeds contain the following nutrients:
- Omega 3 and 6 fatty acids
- All 9 essential amino acids
- Vitamin E
- B vitamins
The beverage is also infused with spearmint, lemon balm, and a small amount if caffeine. A zesty fruit punch is added to infuse some energy into the drink. PepsiCo believes that this drink will revolutionize the scene as they stated it in a recent press release:
“These elements combined with a fruit-forward energy boost help maintain an easy-going, free-flowing, and soul-fueling attitude for any mood or occasion.”
Rockstar Unplugged targets the health-conscious consumer and will lean towards the female segment, as reported by CNBC. It has zero sugar and zero calories. It will be available in three distinct flavors: blueberry, raspberry cucumber, and passion. A 12 ounce can will retail at $1.99.
According to PepsiCo’s general manager Fabiola Torres, this hemp-infused beverage will deliver on what customers have been asking for:
“Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio.”
In terms of revenue, PepsiCo rivals the likes of Nestle and Coca-Cola. The company’s grand entry into the cannabis space is therefore a strong indicator of the immense potential in the hemp and cannabis industry.