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Royal Queen Seeds and TYSON 2.0 Join Forces: Unveiling Premium Cannabis Genetics for Home Growers Worldwide




NEW YORK, February 13, 2024 — (BUSINESS WIRE) — Royal Queen Seeds (RQS), a global leader in the cannabis seed industry, has unveiled an exclusive collaboration with TYSON 2.0, the premium cannabis brand co-founded by cultural icon Mike Tyson. This strategic partnership introduces a collection of unique cannabis genetics, enabling consumers to grow top-tier strains from seed to harvest through both direct-to-consumer (DTC) channels and retail outlets worldwide.

The initial release includes six distinctive strains – Gelato 44, Dynamite Diesel, NYC Sour D (autoflower), GOAT'lato Auto, Punch Pie, and Corkscrew (autoflower). These feminized and autoflowering seeds promise a consistently exceptional home growing experience, blending nostalgic and innovative genetics. The collaboration plans to launch an additional 12 strains over the next three years.

“Since our U.S. launch over a year ago, RQS has been on a quest for a partner who aligns with our commitment to delivering exceptional cannabis products. TYSON 2.0 consistently meets and exceeds our expectations,” stated Shai Ramsahai, President of Royal Queen Seeds. “Our belief is that everyone has the right to grow cannabis at home, and the seeds we're introducing with TYSON 2.0 showcase stunning plants in terms of appearance, flavor, and effects.”

Mike Tyson, Co-founder and Chief Brand Officer of TYSON 2.0, expressed the importance of growing cannabis at home in his personal journey. He highlighted the collaboration's commitment to delivering top-quality strains, stating, “These first six strains are a perfect taste of what’s to come.”

Operating since 2007, Barcelona-based RQS, a globally recognized cannabis seed bank, aims to bring Tyson-endorsed genetics to cannabis enthusiasts and home growers worldwide. TYSON 2.0 will leverage its extensive retail network, with potential market expansion anticipated in states like New Jersey and Washington, where bills for legalizing home grow have been filed, and New York is in the process of regulating home cultivation.

“Great cannabis flower starts with great genetics,” emphasized Adam Wilks, CEO of Carma HoldCo, the parent company of TYSON 2.0. “Our collaboration ensures consumers know they're buying seeds that produce the high-quality cannabis Tyson himself expects.”

The exclusive TYSON 2.0 strains are now available for purchase in the U.S. (excluding Kansas and Kentucky) and internationally, offering one-, three-, five-, and 10-seed packs.

About Royal Queen Seeds:

Established in 2007, Royal Queen Seeds (RQS) stands at the forefront of the global cannabis genetics industry. Known for meticulous testing of each seed for germination, vigor, yield, and recreational and medical efficacy, RQS offers a comprehensive range of modern genetics catering to growers of all skill levels. With a presence in the U.S., Thailand, and 28 countries across Europe, RQS has earned numerous awards, including multiple Cannabis Cup victories and prestigious “Best Seed Bank” honors.

About TYSON 2.0

Founded by legendary boxer Mike Tyson, TYSON 2.0 entered the cannabis market in 2022, committing to providing the highest quality cannabis products globally. Beyond conquering the cannabis market, TYSON 2.0 has expanded into various consumer product categories across the U.S. and 16 other countries. The brand, guided by Tyson's legendary mindset, is dedicated to offering premium products and unparalleled experiences, both in the realm of cannabis and beyond.

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