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Curio Wellness Expands Reach with Opening of Far & Dotter Franchise in Mississippi




TIMONIUM, Md., Jan. 4, 2024 /PRNewswire/ — In a significant milestone, Curio Wellness, a leading cGMP-certified cannabis company known for its innovative health and wellness products, proudly inaugurated its first Far & Dotter franchise in Olive Branch, Mississippi. This marks the company's maiden foray into Mississippi and its third retail location nationwide.

Situated at 8101 Hacks Cross Road, Olive Branch, Mississippi 38654, Far & Dotter Olive Branch stands as a testament to Curio Wellness's commitment to an inclusive franchising model. The establishment, owned and operated by Mississippi native Sederia Gray, an accomplished communications professional and entrepreneur with a background in major companies like Google, FedEx, and Boeing, is the first of its kind in the country.

Far & Dotter Olive Branch is designed as a holistic center, emphasizing health and wellness, and is led by experts dedicated to providing premium plant-based medicine and remedies for patients on their wellness journeys. Patients can explore a diverse range of medicinal cannabis products, receiving personalized advice from the community-based team, all tailored to individual needs.

Gray, the pioneering Far & Dotter franchisee backed by the Curio Investment Fund, expressed her excitement, saying, “Representation and ownership are critical to realizing the full potential of the cannabis economy over the next few years, and the Far & Dotter franchise & fund helped make this a reality for me.”

Curio's inclusive franchise model, facilitated by the independently managed Curio Wellness Investment Fund (The Fund), aims to empower franchise owners economically. The Fund, specifically created for women, minorities, and disabled veterans, supports entrepreneurs like Gray, providing them with the opportunity to enter and hold a stake in the cannabis industry.

Michael Bronfein, CEO of Curio Wellness, shared his enthusiasm, stating, “It is our privilege to invest in the health and well-being of Mississippians through the expansion of access to high-quality medicines, remedies, and targeted forms of support. This venture showcases the best of expanding and diversifying ownership opportunities within the cannabis industry.”

Mississippi, having legalized medical cannabis use in February 2022, is viewed as one of the most promising cannabis markets in the United States. The state's medical cannabis sales have witnessed a consistent uptick since January 2023, and projections estimate the value of Mississippi's medical market to reach $800 million by 2027.

For more details about the Far & Dotter model and its growth through franchising, visit


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