Nabis Expands Beyond Distribution Into Brand Sales Support

Nabis, the venture-backed platform that has grown into one of the cannabis industry’s largest wholesale distributors, is moving into a new business: running sales for the brands whose products it already ships. On July 15, 2026, the company launched a premium service tier that adds hands-on sales support to its existing distribution, wholesale and financing operations, with vape maker Bloom signed as the founding brand partner.

The move changes what Nabis sells. Until now, the company has pitched itself as infrastructure — the warehousing, delivery, payments and data layer that sits between cannabis brands and the dispensaries that stock them. The new tier pushes it into the commercial work of winning shelf space and keeping it. Nabis said the service will start in California, with additional tiers to follow for brands at different stages of growth.

A distributor selling more than distribution

For brands, the pitch is that they can hand off field sales to the company that already handles their logistics and, in many cases, their financing. Nabis knows a brand’s order history, its retailers’ payment patterns and its sell-through data, and it is now offering to put that information to work selling on the brand’s behalf, through what it describes as seasoned sales staff and technology-driven sales tools. Casey Ly, Bloom’s co-chief executive, cast the deal as a way to free his team to focus on product and marketing while Nabis chases shelf space.

The structure matters as much as the service. Nabis is packaging its offerings into tiers, with the Bloom-level premium service as the first rung and other options promised for brands at different sizes. Chief Executive Vince Ning called the arrangement the first step in a “broader roadmap to offer brands service tiers that meet them where they are and grow with them.” It fits a case Ning has made for years — that traditional cannabis distribution is obsolete and that wholesaling should work more like a software-driven marketplace. Nabis president Sean Arroyo laid out that platform strategy in an earlier interview with MyCannabis. Managed sales is the logical extension: it captures more of each brand’s revenue than trucking and warehousing alone, and each layer Nabis adds deepens a brand’s reliance on the platform.

Bloom is a natural first customer. The two companies first partnered on California distribution in 2020, and the vape brand — founded in 2014 and now, by its own account, sold across nine U.S. states and the U.K. — already runs on the Nabis platform. Known for its Surf all-in-one vaporizer, Bloom counts more than 1,200 retail partners across those markets, the companies said. Nabis said it wants to help Bloom become the top-selling vape brand in the country, a goal that rests on execution rather than the announcement.

Built for a post-rescheduling land grab

The sales tier caps an aggressive stretch of expansion. In January 2026, Nabis acquired the assets of Humble Cannabis Solutions, a longtime California distributor, in a transaction that added roughly $13 million in assets to its balance sheet, and it has since pushed into New York and Nevada. That acquisition announcement already signaled new service tiers were coming, and tied the strategy to the December 2025 federal executive order directing regulators to move marijuana from Schedule I to Schedule III. Nabis argues the reclassification will lift demand and reward operators that own national infrastructure.

The backdrop is a punishing California distribution market — thin margins, unpaid invoices and a steady stream of operators exiting the business — where Nabis has cast itself as the consolidator, absorbing rivals’ assets and customers as they fold. The numbers behind that growth still deserve a closer look. Nabis is privately held and backed by startup accelerator Y Combinator, so its figures are self-reported rather than audited. The company says it processes more than $1 billion in cannabis a year and calls itself the No. 1 licensed wholesale platform — claims that are hard to verify from the outside, and that at least one rival contests.

What it means for brands

For cash-strapped California brands in an oversupplied, price-compressed market, renting Nabis’s sales team, technology and financing may be cheaper than building those functions in-house. The trade-off is concentration risk: a brand that outsources distribution, credit and now sales to one vendor has tied much of its commercial fate to a single relationship — and to that vendor’s pricing power as it climbs the value chain.

Competition is the other open question. Rival marketplace LeafLink, which says it handles more than half of U.S. wholesale cannabis transactions, has moved in the same direction, layering advertising and brand-services tools on top of order management. Both platforms are betting brands will pay for far more than moving boxes, and both call themselves the largest on metrics that don’t line up cleanly.

For now, Nabis has one named partner, one state and a promise of more tiers. Whether managed sales becomes a real revenue line will depend on how many brands follow Bloom, how Nabis prices the service, and whether it can carry the model beyond California.