David Tomas Martinez, Co-owner of Police & Thieves – Interview Series

As multinational pharmaceutical companies continue to make significant inroads in the legal cannabis industry, it becomes evermore imperative to preserve the rich traditions and counterculture that have historically defined the space. As the industry moves towards mainstream acceptance, there is a risk of losing the authentic essence that has characterized cannabis consumption for decades. In this context, maintaining a connection to the countercultural roots of cannabis becomes essential. Inclusivity, both in ownership and consumer engagement, plays a pivotal role in safeguarding the diverse narratives within the cannabis space. Embracing a range of voices, backgrounds, and identities contributes not only to the industry's cultural richness but also to its resilience against corporate homogenization.

Now, delving into the dynamic intersection of tradition, counterculture, and contemporary cannabis entrepreneurship, we introduce David Tomas Martinez, the co-creator and co-owner of Police & Thieves, a captivatingly named dispensary in Denver. The irony in the dispensary's name becomes apparent as it harks back to the rebellious spirit embedded in reggae music during the 1970s – a time when cannabis faced severe prohibition. The name encapsulates the historical struggle against oppressive cannabis laws, drawing a poignant connection to a time when the plant's usage was clandestine and countercultural. David's journey from academia to cannabis entrepreneurship reflects a personal evolution aligned with the changing tides of cannabis acceptance. Through Police & Thieves, he seeks not only to provide high-quality cannabis products but also to embody the countercultural ethos that remains intrinsic to the cannabis experience.

Meet David.

MyCannabis: Could you give a brief introduction about yourself and how you entered the cannabis industry?

David: About eight years ago, after publishing my second book, I decided to shift away from academia where I was pursuing a tenure track job teaching poetry. My life partner, who is also my business partner, and I seized the opportunity to purchase a cannabis dispensary, Police and Thieves, marking my transition into the cannabis industry.

MyCannabis: What's your background, and what led you to this point?

David: Initially drawn to college at 21 for basketball, life circumstances led me to focus on academics, earning multiple degrees and pursuing a Ph.D. in poetry. However, the chance to own a dispensary with my partner prompted me to leave academia and fully commit to the cannabis industry.

MyCannabis: Tell me about Police and Thieves.

David: Police and Thieves is a 100% women and minority-owned dispensary in Denver, emphasizing inclusivity and diversity in both ownership and staffing. Our mission is to provide unique marijuana products while fostering a sense of community.

MyCannabis: What's the significance of the name?

David: The name, inspired by the 70s song “Police and Thieves,” reflects rebellion and dissent. It's a nod to counterculture and serves as a cultural touchstone. Despite initial concerns about the name, it has become a distinctive and memorable brand in the industry.

MyCannabis: How do you maintain counterculture values while navigating the mainstream cannabis industry?

David: In a saturated market like Denver, we believe staying true to counterculture sets us apart. Many companies make the mistake of trying to appeal to a broad audience, resulting in a loss of identity. We see counterculture as a vital element in creating a distinct brand that resonates with a core following.

MyCannabis: What challenges did you face in establishing Police and Thieves?

David: Overcoming initial skepticism about the name was a challenge, especially in the context of heightened awareness of police brutality in 2022. However, once people understood our perspective, we successfully carved out a niche in the saturated market.

MyCannabis: How do you view the transition from the illicit market to the legal market?

David: In Denver, where the market is mature, the transition is less prevalent. The safety and quality assurance offered by legal dispensaries outweigh the cultural aspects provided by the illicit market. Establishing trusted brands plays a crucial role in this transition.

MyCannabis: What's next for Police and Thieves?

David: We continue hosting events and collaborating with local and national artists, as art is integral to our brand. We aim to expand globally, destigmatize cannabis, and normalize its use while maintaining counterculture values. Our goal is to be a distinctive and recognized brand in the cannabis industry.

MyCannabis: Any final thoughts?

David: Police and Thieves sees itself as a modern-day jester, speaking truth to power and challenging norms. We believe counterculture will always have a place, and we aim to be at the forefront of this cultural phenomenon.

It was a great pleasure to have this interview with David Tomas Martinez, the co-creator and co-owner of Police & Thieves. We encourage our readers to visit their website and learn more about how Police and Thieves is transforming the cannabis space.