Lollapalooza Puts THC Margaritas on Its Festival Bar Menu

For the first time, fans 21 and over at Lollapalooza can order a cannabis drink at the bar. The Chicago festival has named Señorita, the THC margarita brand from RYTHM, Inc. (RYM ), its first Official THC Beverage Partner, putting infused cocktails on sale next to beer and liquor when the festival runs July 30 through August 2, 2026, in Grant Park.

Señorita will pour two flavors, Mango Margarita and Lime Jalapeño Margarita, at select general-admission, GA+ and VIP bars across the grounds. Each is a 12-ounce can holding 5 milligrams of hemp-derived THC, with no alcohol.

What’s actually in the can

The dose is the detail that matters most for anyone deciding whether to buy one. At 5 milligrams per can, Señorita sits at the low, entry-level end of the THC-beverage market, roughly a single serving. That is a deliberate contrast with a stiff cocktail: the can is built to be sipped like a drink, not stacked like gummies or measured out like a tincture.

The rest of the formulation reads like a beverage first. RYTHM says each can is made with organic blue agave, real fruit juice and Himalayan pink salt, and was developed by winemakers Joel Gott and Charles Bieler. The pitch is cocktail flavor without the alcohol or the hangover.

Beyond the festival’s two-flavor pour, Señorita’s retail line runs to a Grapefruit Paloma and a Ranch Water, in both 5- and 10-milligram cans, plus a higher-dose non-alcoholic THC spirit. The Lollapalooza menu keeps it to the lower 5-milligram format, a reasonable choice for a hot, all-day outdoor crowd.

What buyers still can’t lean on is a common federal label. THC drinks reach shelves today under hemp rules, and the FDA has yet to issue the cannabinoid labeling and container standards the market has been waiting on. The effects can also take longer to arrive than the buzz from alcohol, so a drinker used to feeling a cocktail quickly can misjudge a can and reach for a second before the first has landed. One can, then wait, is the sensible way to treat it.

Why a music festival is pouring THC

The move tracks a clear shift in what festival crowds drink. A 2025 Gallup poll found 54% of U.S. adults say they drink alcohol, the lowest share in nearly 90 years of tracking, and just 50% among adults under 35. As drinking softens, non-alcoholic options have moved from novelty to standard, and THC beverages have become one of the fastest-growing parts of that shelf. MyCannabis has reported that infused drinks are cutting into alcohol use for a meaningful share of consumers. Festival drink prices keep climbing, too, giving fans another reason to try something new at the bar.

RYTHM has spent 2026 planting Señorita across Chicago’s live-entertainment map. The brand became the first THC beverage sold at a major U.S. arena when it launched at the United Center this year, then signed on as Navy Pier’s official partner and rolled into a run of Chicago venues and festivals, including the Salt Shed, Windy City Smokeout and the Sueños Music Festival. Lollapalooza, which draws more than 100,000 fans a day, is the biggest stage yet. “Chicago is Señorita’s hometown, so this partnership feels like coming home,” said Ben Kovler, RYTHM’s chairman and interim chief executive.

For the company, festival bars work as both a sales channel and a sampling engine: a chance to put a first can in the hands of curious 21-and-over drinkers who may later buy Señorita at retail. It already sells nationwide through major retailers such as Total Wine and Binny’s and ships directly to more than 30 states.

The catch consumers should watch

The timing is awkward. The same 5-milligram cans going on sale at Lollapalooza are the products most exposed to a federal hemp crackdown set to take effect in November 2026. A spending law signed in late 2025 rewrote the definition of legal hemp to cap finished products at 0.4 milligrams of total THC per container. A single 5-milligram can clears that limit many times over, and as written, the law would pull most hemp-derived THC drinks, these included, off shelves nationwide. For shoppers, that would not just change a festival menu; it would strip a whole category of low-dose drinks from the liquor stores and gas stations where they now sit next to beer.

Whether that happens is now a live fight in Congress. A bipartisan bill would replace the ban with a federal framework of age limits, testing and labeling rules rather than a hard cap, and other lawmakers have floated delays. Nothing is settled.

For festivalgoers this summer, the takeaway is simpler. THC margaritas are a real choice at Lollapalooza for the first time, at a known and modest dose, sold to adults who can already buy a beer a few feet away. Whether they last past this year depends less on the crowd’s appetite than on what Congress does before the fall.