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Lollapalooza Puts THC Margaritas on Its Festival Bar Menu
For the first time, fans 21 and over at Lollapalooza can order a cannabis drink at the bar. The Chicago festival has named Señorita, the THC margarita brand from RYTHM, Inc. , its first Official THC Beverage Partner, putting infused…
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THC Drinks Are Cutting Into Alcohol Use as a Federal Ban Nears
A growing share of the people reaching for a THC-infused seltzer or soda say it is replacing something else that used to be in their hand: a beer or a cocktail. A new consumer survey found that more than three-quarters…
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More Americans Find Math Cooler Than Cannabis, YouGov Survey Shows
The cannabis industry has spent years building cool lifestyle branding, celebrity lines, counter-cultural positioning. A new national survey from YouGov, conducted April 9–17, 2026, among 2,236 U.S. adult citizens, suggests that investment isn’t producing the returns brands imagine. Most Americans…
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Target Brings Hemp THC Drinks to Florida, Texas and Illinois Stores
Target is taking its hemp-derived THC beverage program from a Minnesota experiment to mass retail across three of the country’s largest consumer markets. The retailer confirmed to the beverage trade publication BevNET that hemp THC drinks will hit shelves at…
