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Dan Grim, Co-Founder & CEO Good Stuff Beverages- Interview Series

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Having grown up in New Jersey, Dan Grim was all about making money, being a “business guy” and “having it all” in his 20's. As success continued to mount, he looked around and asked himself, “Is that it?”

Feeling unfulfilled, Dan traveled to Asia where he studied meditation, yoga, and other disciplines for a few years before returning to the U.S. However, performing social work with the elderly and teaching preschool was no match for the pull of the corporate world, which soon had him creating successful telecom sales teams.

A chance visit to MJ Biz Con changed everything, allowing Dan to bring together the best of everything he had learned in life so far. He had already spotted the need for a beverage that not only tasted good but could make you feel better without the side effects of alcohol or smoking. At BizCon he fell in love with not only the depth of knowledge but the way that helping communities was core to many cannabis business plans.

In 2015, GOOD STUFF was born, with the goal of not only creating products that people love, but also giving back to people in need, especially those suffering from chronic pain. Central to the GOOD STUFF mission is to donate hemp-based CBD to people who suffer from chronic pain but can't afford expensive, long-term treatments.

When he's not in the kitchen creating Good Stuff, Dan can be found practicing guided meditation with his wife or having fun with his two young sons.

How did you find yourself here, in the legal cannabis beverage market?

My career was very business focused, but the services I was selling felt hollow. They were helping rich people get richer. So, I was motivated to offer a service or product that could have a positive impact on everyday people's lives. The more I learned about Cannabis and soaked in the “activist culture” of the Prop-215 era, the more I engaged. It's a feel-good industry with tremendous business potential.

It is believed that canna-beverages is the next big thing in cannabis, how true is this?

Here in America and in most of the world, beverage is the accepted way to “imbibe”. Smoking is frowned upon and pills have their own stigma. We, as a country, drink socially. It's part of our culture. Now that technologies like nano are helping to create higher quality beverages that bring faster on-set, more homogeneity, and at a lower cost, the momentum for beverage will continue to build. Burning plant matter into the lungs will never die, but it will also never reach the true mainstream acceptance that beverages offer. If you need convincing of the business potential of cannabis beverages then you must simply follow the money. Miller, Bud, Constellation (Corona's distributor), Pabst, Lagunitas, Pepsi, Coke, and others have all either made a cannabis beverage or have been reported to seriously consider it. The first three alone have spent $5 Billion investing in the space.

Cannabis beverages look and taste horrible. What is Good stuff doing about this?

Well, they have traditionally tasted horrible, but they don't have to. Most high dose cannabis beverages taste “chemically” or “weedy.” Good Stuff tastes like a well-crafted honey lemonade and avoids those flavor challenges. We are able to do that through the use of natural ingredients and botanical terpenes. We use real honey, real fruit, and real lemon juice combed with the right terpene blends (and of course cannabis) in formulations that have been perfected since 2016.

Tell us more about why it's important to use nanotechnology in your
beverages

Our use of nano technology has transformed the experience of our beverage in two ways. It creates a much faster on-set. Gone are the days of waiting an hour for the effect to kick in. I literally feel the initial effects in the first 2-3 minutes. Secondly, it allows the cannabis, which is an oil, to better mix and stabilize in the water. That creates a more homogenous product, offering the type of consistency edible consumers demand. You get the same experience every time when you drink the Good Stuff and nano technology plays a key role as to why.

Viability is an issue with cannabis beverages, what are you doing about this?

Good Stuff has been alive and kicking since 2016. Viability isn't a challenge for us. That's a better question for our competitors.
What's next for Good Stuff?

Good Stuff was very excited to release the first true Sativa and Indica full sized beverages to the market. We will always be on the cutting edge of effect-based beverage products. You can expect to see more and more products that help people relax, become more energetic, sleep better, socialize, and laugh. Every day is a Saturday with the Good Stuff. Give it a try!

Thank you for the great interview and for all of the work that you have done to help move this industry forward, readers who wish to learn more should visit Good Stuff.

 

Lydia K. (Bsc. RN) is a cannabis writer, which, considering where you’re reading this, makes perfect sense. Currently, she is a regular writer for Mace Media. In the past, she has written for MyBud, RX Leaf & Dine Magazine (Canada), CBDShopy (UK) and Cannavalate & Pharmadiol (Australia). She is best known for writing epic news articles and medical pieces. Occasionally, she deviates from news and science and creates humorous articles. And boy doesn't she love that! She equally enjoys ice cream, as should all right-thinking people.