Interviews

Faced with strict advertising restrictions on Meta and Google platforms, cannabis companies often turn to unconventional strategies to market their products and services. Chief among these is strategic search engine optimization (SEO). By prioritizing targeted keywords—ranging from specific product categories…

Josh Kasoff

Given the wide range of business law fields that impact cannabis operations, hiring a dedicated attorney with deep experience across these areas has become essential. With recreational legalization and strict regulatory frameworks come numerous potential legal challenges that demand expert…

Josh Kasoff

Even as one of the first states to legalize recreational cannabis and a leader in progressive drug reform, Oregon’s cannabis industry is far from perfect. Traditional business challenges often apply doubly to Oregon cannabis companies, making experienced legal counsel essential.…

Josh Kasoff

National advocacy and trade organizations have played a crucial role in driving the normalization and legal reform of cannabis over the past several years. While grassroots and community organizers are vital to giving voice to local causes, having a national…

Josh Kasoff

Despite the challenges surrounding New York’s Conditional Adult-Use Retail Dispensary (CAURD) program—one of the nation’s most ambitious social equity initiatives—program participants and social equity brands continue to push forward. By combining strong business acumen with a deep personal connection to…

Josh Kasoff

In an industry as nascent and uncharted as cannabis, comprehensive and clear data on sales and business operations can make all the difference. Whether it’s comparing the environmental conditions of different strain grows and their success rates, total harvest weights…

Josh Kasoff

Despite slow movement on federal reform, the scale of today’s U.S. cannabis industry makes standing out a daunting task. Even in states with licensing caps, the market is crowded with competing brands and product formats. Winning consumer attention—and loyalty—requires far…

Josh Kasoff

Despite heavy regulations—particularly around store and facility security—loss prevention remains a widespread issue across state cannabis markets. Vulnerabilities can take many forms: overly relaxed access control and badge-scanning policies, internal theft, or simply leaving exterior doors open to pests and…

Josh Kasoff

Although the multi-billion-dollar American cannabis industry continues to expand despite federal delays and setbacks, we must never forget those who remain incarcerated or continue to suffer from criminal cannabis records. Even in progressive states with thriving markets and a commitment…

Josh Kasoff

One of the main appeals of CBD and hemp products is how many different people can find relief or comfort in them. From new mothers to veterans and athletes, this audience is as diverse as the cannabinoids found in a…

Josh Kasoff

One of the most crucial parts of any cannabis operation is ensuring that capable professionals are at the helm of every role. From cultivation and harvesting to the many departments under the “post-harvest process” umbrella—as well as the numerous specialties…

Josh Kasoff

One aspect of the cannabis industry that is under-reported—yet could produce some fascinating stories—is the history behind the buildings that licensed dispensaries operate out of. While some dispensaries have their own buildings expertly designed and constructed, others move into thriving…

Josh Kasoff

Even though medical cannabis is allowed in the overwhelming majority of U.S. states to varying degrees, a major gap remains between certifying physicians, patients, and heavily regulated dispensaries. Prospective medical cannabis patients often struggle to connect with certifying doctors or…

Josh Kasoff

As cannabis companies expand rapidly and total industry employment directly surpasses 420,000 jobs, having a robust, professionally minded human resources department can make all the difference. An involved HR department is a cornerstone of any successful business, and licensed cannabis…

Josh Kasoff

Just about everyone knows that cannabis history extends far beyond Colorado’s decision to legalize recreational use in 2012. In fact, its history goes back centuries into secluded regions of the world that few would initially associate with such rich roots.…

Josh Kasoff