Interviews

One of the main appeals of CBD and hemp products is how many different people can find relief or comfort in them. From new mothers to veterans and athletes, this audience is as diverse as the cannabinoids found in a…

Josh Kasoff

One of the most crucial parts of any cannabis operation is ensuring that capable professionals are at the helm of every role. From cultivation and harvesting to the many departments under the “post-harvest process” umbrella—as well as the numerous specialties…

Josh Kasoff

One aspect of the cannabis industry that is under-reported—yet could produce some fascinating stories—is the history behind the buildings that licensed dispensaries operate out of. While some dispensaries have their own buildings expertly designed and constructed, others move into thriving…

Josh Kasoff

Even though medical cannabis is allowed in the overwhelming majority of U.S. states to varying degrees, a major gap remains between certifying physicians, patients, and heavily regulated dispensaries. Prospective medical cannabis patients often struggle to connect with certifying doctors or…

Josh Kasoff

As cannabis companies expand rapidly and total industry employment directly surpasses 420,000 jobs, having a robust, professionally minded human resources department can make all the difference. An involved HR department is a cornerstone of any successful business, and licensed cannabis…

Josh Kasoff

Just about everyone knows that cannabis history extends far beyond Colorado’s decision to legalize recreational use in 2012. In fact, its history goes back centuries into secluded regions of the world that few would initially associate with such rich roots.…

Josh Kasoff

Although one product type is readily available at most grocery stores and gas stations while the other is legal to possess for recreational use in only 24 states, there are quite a few similarities between the ice cream business and…

Josh Kasoff

One element the cannabis industry certainly doesn’t lack is breadth of subject-matter expertise. From lawyers and regulatory specialists to plant scientists, master gardeners, and financial advisors from major banking institutions, the caliber of talent in the American cannabis space is…

Josh Kasoff

One of the largest ancillary markets created by adult-use cannabis legalization—and the industry’s subsequent boom—is cannabis tourism. Across state markets and quiet corners of America, tailored excursions and activities center around cannabis cultivation, education, and conscious consumption. What was once…

Josh Kasoff

As the U.S. cannabis industry continues to evolve rapidly, many operational and compliance questions remain regarding how best to navigate whatever unpredictable changes lie ahead. Among industry professionals, one of the most pressing topics is the integration of AI and…

Josh Kasoff

Of all the state markets across the American cannabis industry, few draw as many expert eyes and predictions as Virginia.The state’s current medical market remains strictly limited, with only a handful of dispensaries serving vast regions across the state. Compounding…

Josh Kasoff

As with many industries reliant on successful delivery logistics, building a digital platform that both streamlines and expedites cannabis delivery in a fully compliant manner requires far more than basic coding. Creating such an ambitious platform demands intricate software engineering…

Josh Kasoff

Even though Colorado’s adult-use market has been operational for well over a decade, the state’s cannabis industry and its customers still struggle with reliable delivery providers that fully comply with strict state regulations. Given these extensive requirements, delivery services often…

Josh Kasoff

Despite being operational for over half a decade, New York’s cannabis industry still presents persistent challenges for business owners and managers across all sectors. Even for lifelong New Yorkers with years of entrepreneurial experience, launching and sustaining a business in…

Josh Kasoff

While it may seem highly unlikely on paper, successful cannabis marketing methods share a decent number of similarities with advertising approaches in other industries. Whether it’s a convenient location, meeting a customer’s specific needs, or building appeal and desire for…

Josh Kasoff