Rove Launches in Ontario as Its First International Market

Rove, a California-born cannabis brand, has officially entered the Canadian market, marking the company’s first expansion outside the United States, according to an announcement issued September 30, 2026. As of September 2026, Ontario cannabis retailers can order Rove products through the Ontario Cannabis Store, and products are now on-shelf at Ontario retailers.

The announcement, datelined Los Angeles and Toronto, brings Rove’s Diamond Series Minibar to Canada, a compact all-in-one vape designed to run the brand’s Diamond oil formulations. The initial Ontario strain lineup includes the indicas Granddaddy Purp and Skywalker OG and the hybrid Blue Dream. According to the company, each formulation is made with live-resin diamonds extracted from fresh-frozen flower through a gradual separation process that creates faceted, diamond-like crystals. Rove says the crystals, which it describes as reaching up to 99 percent potency, are then liquefied for use in the Minibar.

“Rove has had an eye on Canada for years, and it took finding the right time to make the move,” Rove President Paul Jacobson said. Jacobson said the company is not slowing its U.S. expansion, and he called the ability to share Rove’s products in Canada an important milestone as the brand’s first international market. He said the company put considerable thought into choosing the device that would introduce Rove to Canadian consumers, describing the Diamond Series Minibar as “compact, potent and what we feel is the best expression of Rove today.”

Rove says its Canadian products use the same formulations as the brand’s U.S. portfolio. After the initial Ontario launch, the company plans to expand into additional Canadian provinces in the coming months.

Ontario Product Listings and Specifications

Rove’s official Canadian website declares that the brand is now in Ontario and carries a live retailer locator. The site identifies the Diamond Series Minibar as the first Rove device to reach Canada, describing it as small enough to disappear in a palm and able to run the company’s full Diamond oil lineup. All three strains are sold in a 1-gram all-in-one device with THC of up to 980 milligrams per gram, according to the site, which lists Blue Dream with berry, floral and herbal terpene notes, Granddaddy Purp with grape, floral and herbal notes, and Skywalker OG with blueberry, bold and earthy notes. Skywalker OG is identified as a cross of Skywalker and OG Kush.

The Ontario Cannabis Store lists the Blue Dream Melted Diamond Live Resin Minibar all-in-one vaporizer at one gram for $49.95, classified as a hybrid, and the Skywalker OG Melted Diamond Live Resin Minibar all-in-one vaporizer at the same size and price, classified as indica dominant. Both products carry an approximate THC range of 94 to 99 percent and 0 percent CBD, a Very Strong potency classification, and hydrocarbon extraction. Both listings are flagged in-store only and note that price and availability may vary by retailer. Listed ingredients for both are cannabis extract and terpenes.

Both OCS listings name Olli Brands Inc as the licensed producer that manufactured the products, with the growing province listed as Ontario. The listings identify Blue Dream’s terpenes as alpha-pinene, limonene and myrcene, and Skywalker OG’s as beta-caryophyllene, limonene and myrcene. The OCS identifies itself as Ontario’s only online retailer and wholesaler of legal recreational cannabis.

Company Background

Founded in California in 2016, Rove marks its 10th anniversary in 2026. The company describes itself as a leading independent U.S. vape brand by revenue, reporting more than $100 million in annual revenue and products available at over 3,000 dispensary locations across 16 states. Rove says its products are developed by an in-house research and development team, with a portfolio spanning premium vaporizers, triple-infused pre-rolls and other cannabis formats. The company also says it was the first cannabis manufacturer to implement a QR code-scanning mobile app designed to authenticate products and provide consumers with cannabinoid and terpene content and product-testing information.

The Ontario entry extends a series of U.S. state launches documented in Rove’s newsroom: Washington as the brand’s 14th market, Maryland as its 15th on June 24, 2025, and Colorado as its 16th on July 29, 2025.