Interviews
Kenneth Cottrell- COO of Cannalean and UNLV Doctoral Candidate – Interview Series
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Although he currently serves as Chief Operating Officer (COO) of the popular Cannalean infused drink brand, Kenneth Cottrell wears many hats and is involved in incredible educational and charitable pursuits. While he diligently studies to complete his Doctoral program at University of Nevada-Las Vegas in Public Policy (PPHC ), Cottrell serves on the Board of Directors for the discarded paint repurposing-dedicated organization Global Paint for Charity and is one of three members at large for the incredibly important 100 Black Men organization.
Tell me about yourself and your educational background as well as your background in public policy.
I have had a diverse educational journey and career in public policy that reflects my passion for community development and social equity. I began my higher education at Morehouse College, where I majored in Finance from 2002 to 2006. Though I had to leave in 2006 before completing my degree, my time at Morehouse shaped my early interest in public service and politics. Several years later, I returned to academia and attended Georgia Piedmont Technical College, earning an associate degree in Criminal Justice in 2014. This period marked a significant pivot in my professional life, as I began to view policy not only through the lens of finance but also with a deeper understanding of justice and the law.
In 2019, I relocated to Las Vegas from Atlanta, Georgia, which opened new doors for my educational and professional growth. Seeking to expand my knowledge of urban development, I enrolled at UNLV in January 2020, where I pursued a Bachelor of Science in Urban Studies. My experience at UNLV allowed me to explore urban environments and their relationship to policy, governance, and social equity. I completed my undergraduate degree in December 2021, and the momentum of my learning journey led me to continue my studies. I enrolled in the Master of Arts in Urban Leadership at UNLV in January 2022 and graduated in May 2023. This program equipped me with advanced skills in leadership, governance, and urban policy, preparing me for the next phase of my career.
I have always had a passion for public policy, dating back to my high school days when I volunteered for the NAACP and Rainbow Push Coalition. My experiences at Morehouse College further solidified my commitment to public service. I had the opportunity to intern with notable public figures such as Georgia State Representative Billy McKinney, State Superior Court Chief Judge Thelma Cummings Moore, and Georgia Congressman John Lewis. These internships gave me invaluable insights into the workings of government and the legislative process, reinforcing my drive to make a difference. My engagement with the Democratic Party grew over the years, and in 2012, I served as a delegate for the state of Georgia at the Democratic National Committee, representing my community’s interests on the national stage.
In 2022, I ventured into the cannabis industry by becoming a co-owner of Cannalean. This experience led me to delve into the issues of social equity in the cannabis sector, particularly concerning access to opportunities for underrepresented groups. My interest in this area aligns with my broader commitment to ensuring that emerging industries like cannabis promote fairness and inclusion. My work in this space has influenced my doctoral research, where I am now focusing on developing a lighting rebate program for cannabis cultivators in Nevada.
In 2023, I also began working at Energy Solutions, an energy efficiency consulting firm that focuses on energy rebates. This role has allowed me to combine my passion for public policy with my growing interest in energy efficiency. Democrats have long advocated for energy efficiency and the legalization and regulation of the cannabis market, which aligns with my professional focus. By working at the intersection of these two fields, I am developing innovative solutions to promote sustainability in the cannabis industry while supporting energy-efficient practices.
Currently, I am enrolled in the Doctorate of Public Policy program at UNLV, which I started in August 2023. I plan to graduate in May 2026, and my thesis will center on creating energy rebate programs for Nevada’s cannabis cultivators. This project reflects my broader goal of ensuring that emerging industries like cannabis operate sustainably and equitably. My educational background, combined with my professional experiences, has positioned me to contribute meaningfully to the ongoing discussions surrounding energy policy, cannabis regulation, and social equity.
What are the subjects you’re getting your PhD in at UNLV and why are those subjects important on the grand scale?
I am currently pursuing a Doctorate of Public Policy at the University of Nevada, Las Vegas, and two subjects that have had the most profound impact on my studies are Developing Policy Alternatives and Framing Public Policy Issues. These subjects are critical on a grand scale because they offer frameworks for addressing complex societal challenges through thoughtful and strategic policymaking.
Developing Policy Alternatives is essential because it teaches the process of evaluating different approaches to solve public issues. This is crucial when considering the wide range of stakeholders and interests that a policy might affect. For example, as I work on my thesis, which focuses on creating a horticulture lighting rebate program for cannabis cultivators in Nevada, this class has provided me with tools to explore various policy solutions that promote energy efficiency while supporting the economic viability of cannabis businesses. By understanding how to propose alternatives that are both feasible and effective, I can ensure that the program benefits cultivators, reduces energy consumption, and aligns with broader environmental goals.
Framing Public Policy Issues has been equally impactful because it emphasizes the importance of how issues are presented and understood by the public, policymakers, and interest groups. In my research, the way I frame the issue of energy efficiency in cannabis cultivation is critical to garnering support from both the government and the private sector. This class has helped me grasp how to present the need for a lighting rebate program not only as a cost-saving measure but as a policy that contributes to Nevada’s goals for sustainable energy use and economic development in the cannabis industry.
Together, these subjects allow me to form a compelling argument for my thesis, emphasizing the importance of thoughtful policy design and communication. By developing alternatives and framing the issue effectively, I am contributing to the larger goal of creating sustainable, equitable industries.
How did you become part of the Cannalean team and how would you say that the cannabis beverage market differs from the rest of the cannabis market? Are Nevada consumers overall purchasing drinks at the same level as other product types?
I became part of the Cannalean team after meeting Christopher Johnson, the founder, at the Nevada Chamber of Cannabis meeting in August 2022. We were two of the only three Black males at the meeting, which highlighted the diversity issue within the cannabis industry in Nevada. After the meeting, we smoked a blunt and quickly hit it off. Christopher needed help preparing a pitch deck and building a website, and I was more than happy to assist. Our collaboration was a natural fit, as we complemented each other’s strengths. Chris, being an FDA-certified organic chemist, brought a strong technical and scientific background, while I contributed my experience in business and public policy. In November 2022, I became the Chief Operating Officer of Cannalean. Together, we realized that we worked well as a team and shared a vision for addressing diversity and equity within the cannabis industry.
Cannalean differs from the rest of the cannabis market in several ways. One major difference is our focus on creating specialized THC and CBD-infused beverages that cater to a growing demand for healthier and more accessible cannabis consumption options. Cannalean’s products, for instance, are sugar-free, gluten-free, vegan, and organic, which sets them apart from many traditional cannabis edibles and products. This focus on wellness and inclusivity within the beverage market allows for a broader customer base, including those who may not want to smoke or consume sugary edibles.
When it comes to consumer preferences in Nevada, cannabis beverages have started to gain traction, but they are not yet as widely consumed as other forms of cannabis like flower, edibles, or concentrates. Nevada has some strong competitors in the beverage market, such as Uncle Arnies, but it doesn’t compare to California, which is the largest and most innovative cannabis market globally, including in the beverage space. However, I see potential for growth in Nevada’s cannabis beverage market, especially as consumers become more health-conscious and open to alternatives to smoking.
Are there certain advantages that cannabis drinks have over cannabis flower or other edible products? Inversely, are there any disadvantages that drinks have when compared to other types of cannabis products?
Cannabis beverages offer several advantages over traditional cannabis flower and other edible products. One of the main benefits is that they do not require smoking, making them a healthier option for consumers who want to avoid the harmful effects of inhaling smoke. This also allows for a more discreet experience, as consuming a cannabis beverage can resemble drinking any other kind of drink, making it less conspicuous than smoking or vaping. Additionally, cannabis beverages provide more precise dosing, as the amount of THC or CBD per serving is clearly labeled, and being a liquid, it’s easier to control the dosage compared to edibles or flower.
However, cannabis beverages do have some disadvantages. Many products on the market contain high amounts of sugar, artificial sweeteners, and food coloring, which can be a turnoff for health-conscious consumers. This is where Cannalean differentiates itself by offering sugar-free, gluten-free, vegan, and organic cannabis beverages, aligning with growing consumer demand for healthier cannabis consumption options. As cannabis beverages continue to rise in popularity, it’s essential to educate consumers about their benefits and how they compare to other cannabis products.
A report by BDSA, a leading cannabis market research firm, confirms this trend, stating, “Cannabis beverages are the fastest-growing segment of the cannabis market, projected to outpace other product categories as more consumers seek healthier, smoke-free alternatives.” This reflects the increasing awareness and demand for cannabis drinks as a more health-conscious and convenient way to enjoy the benefits of cannabis.
What are the environmental issues that arise when it comes to improper paint waste and storage? How would you describe the work you do for Energy Solutions and Global Paint for Charity and how is it related to your PhD studies?
Improper paint waste and storage can have serious environmental consequences, affecting air, water, soil quality, and even human health. When paint is improperly stored or discarded, it can release volatile organic compounds (VOCs) into the air, which contribute to air pollution and can lead to respiratory issues. Additionally, spills or leaks from improperly stored paint can seep into the ground, contaminating the soil and groundwater. This contamination can harm plants, animals, and eventually make its way into the food chain, posing long-term health risks. Paint often contains heavy metals and toxins that persist in the environment, further exacerbating these issues. Moreover, improper disposal of paint can overwhelm landfills or contribute to pollution from waste incineration. These environmental problems highlight the importance of sustainable practices in paint recycling and disposal.
As a board member of Global Paint for Charity since November 2012, I’ve been deeply involved in addressing these environmental concerns through paint recycling initiatives. Global Paint for Charity is a non-profit organization dedicated to collecting leftover paint and redistributing it to communities in need, both in the U.S. and abroad. Our work not only beautifies homes and public spaces, but also helps mitigate the negative environmental impacts of paint waste. I’ve spent over a decade lobbying and organizing community service projects to promote responsible paint recycling, which helps reduce landfill waste, VOC emissions, and groundwater contamination.
In my role at Energy Solutions, where I serve as a project manager, I focus on managing energy rebate programs across 16 states. Specifically, I work in the policy and rating department, where we aim to improve energy efficiency standards and testing procedures for utilities. My role at Energy Solutions ties directly into my doctoral studies, as I am currently working on my thesis, which involves creating a horticulture lighting rebate program in Nevada. This program is designed to promote energy efficiency in the cannabis industry, reduce carbon emissions, and help maintain grid stability.
Both my work with Global Paint for Charity and my role at Energy Solutions align with my broader goal of promoting sustainability and environmental stewardship. My doctoral research further supports this mission by focusing on policies that encourage energy-efficient practices in emerging industries like cannabis cultivation, contributing to a cleaner and more sustainable future.
How do you contribute to the 100 Black Men organization and why is the multi-faceted work of the organization important? What are some success stories from the organization? I remember you telling me that the organization is supporting Las Vegas students attending incredibly prestigious universities across the country.
As one of the three members at large of the 100 Black Men of Las Vegas Inc., I contribute by serving as the committee Chair and student advisor for the University of Nevada, Las Vegas Chapter of the Collegiate 100. My role involves mentoring students, organizing leadership development programs, and overseeing community outreach efforts. The work of the organization is critical because it addresses a wide array of challenges facing African American communities, including education, economic empowerment, and health and wellness. By providing mentorship, we ensure that young men of color receive the guidance and support they need to succeed academically and professionally, while also engaging them in community service.
The 100 Black Men of Las Vegas Inc. has many success stories, one of which is awarding scholarships to students who have gone on to attend prestigious universities. For instance, John Cooke, the 2023-2024 SGA President at Harvard University, was awarded a $5,000 scholarship by the organization. This is part of a broader initiative, where we award five students a $5,000 scholarship annually at our gala, ensuring that financial barriers do not impede their pursuit of higher education. These efforts are essential for opening doors to opportunities that might otherwise be inaccessible.
I have also helped organize several impactful community events. For example, we hosted a voter registration drive in 2020, specifically targeting Gen Z voters, and collaborated with Global Paint for Charity to beautify group homes for youth with substance abuse problems and homeless veterans. In 2022, we hosted local youth at major events such as NBA Summer League games, the Real Madrid vs. Barcelona soccer match, and a NASCAR race, exposing them to experiences they might not have had otherwise. These events not only create memorable experiences for the youth but also emphasize the importance of community, culture, and leadership development.
The work of the 100 Black Men of Las Vegas Inc. is vital because it tackles the systemic issues facing African Americans from multiple angles. Through mentorship, scholarships, leadership conferences, and community service, the organization empowers youth and ensures they are equipped to lead, giving them tools for long-term success in their personal and professional lives.
What are some big future plans you have for both your studies and for Cannalean?
The future holds a dynamic blend of ambitious goals for both my entrepreneurial pursuits with Cannalean and my academic journey in public policy.
On the business front, Cannalean is poised for a significant transformation. We’re excited about our upcoming relaunch, bolstered by a new manufacturer, sales team, and distributor. This strategic realignment addresses past logistical hurdles and lays the groundwork for scaling operations and reaching a wider audience. With a successful relaunch in California, we’re setting our sights on expanding into new markets like Arizona, Michigan, and New Mexico, fueled by recent investments. We also recognize the importance of staying connected to the industry and building relationships, which is why we’ll be actively participating in key events like the Hall of Flowers.
In parallel, I’m dedicated to making significant strides in my doctoral studies. The immediate priority is excelling in my second-year coursework, laying a solid foundation for future research. The recent publication of my first scholarly article is a motivating achievement, and I’m eager to continue contributing to academic discourse through research and writing. The ultimate goal is to complete my dissertation, which focuses on developing a horticulture lighting rebate program in Nevada. This research directly aligns with my passion for energy efficiency and sustainability within the cannabis sector.
Overall, my future plans are driven by a desire to make a meaningful impact in both the business world and the realm of public policy. By strategically growing Cannalean and pursuing advanced studies in energy policy, I aim to contribute to a more sustainable and equitable future, particularly within the burgeoning cannabis industry. This dual focus allows me to bridge the gap between theory and practice, applying academic insights to real-world challenges and using practical experience to inform my research. It’s an exciting journey, and I’m fully committed to making the most of the opportunities that lie ahead.
Thank you for joining us Kenneth! To stay up to date on Kenneth’s studies, please follow him on LinkedIn and the great organizations he’s associated with are listed below:
