BLAZE Debuts Headless E-Commerce API for Custom Cannabis Storefronts

Cannabis retail technology company BLAZE announced the launch of the BLAZE E-Commerce API on September 9, 2026, a headless commerce product that the company says gives licensed dispensaries and multi-state operators complete creative and technical control over their online storefronts without sacrificing the compliance, inventory, and payment infrastructure regulated retail requires.

In its announcement, datelined Los Angeles, BLAZE said the API offers full developer access to product, cart, order, and compliance data, enabling teams to build fully custom websites or in-store kiosks. The API connects natively with BLAZE Retail POS, keeping inventory, pricing, and order data in sync between a dispensary’s physical and digital storefronts, which BLAZE says requires little to no maintenance.

BLAZE said the API was documented for machines as well as people. The company publishes a structured, agent-readable API reference that includes a machine-readable API specification, allowing a development team to point an AI coding assistant at the documentation and have it scaffold working storefront code against real endpoints.

“Cannabis retailers have told us again and again that their storefront is one of the last places they can truly differentiate their brand, and they shouldn’t have to choose between that freedom and having their compliance and inventory handled correctly,” said Chris Violas, CEO of BLAZE. Violas said the API gives operators and developers a completely open foundation to build on, and that the documentation is thorough enough that a small team using AI coding tools can stand up a storefront that used to take a much larger one, backed by retail infrastructure he said already powers thousands of dispensary transactions every day.

The API is available now to new and existing customers and to agencies. BLAZE also provides support for SEO preservation, data migration, and minimizing downtime.

How the Headless API Works

On the product’s official page, BLAZE describes a fully decoupled architecture in which the retailer builds and controls the entire customer-facing experience, from design and layout to URL structure, while BLAZE manages business logic, inventory accuracy, and compliance checks in the background, with nothing trapped in an iframe. The retailer’s branding, traffic, and SEO remain its own. The API pulls from the same data model the register uses and does not replace the point of sale; it connects to BLAZE Retail POS for real-time inventory, pricing, and order sync.

The company lays out the workflow as connect, build, and launch: link the API to a BLAZE Retail account to sync data in real time, use the e-commerce APIs to design a website or kiosk, and go live backed by BLAZE’s retail infrastructure with a dedicated technical team available if needed.

According to the product page, the sandbox environment builds against a live catalog API spanning flower, vape, prerolls, extracts, edibles, chocolates, accessories, and topicals, with dozens of real brands, and what developers build against in the sandbox is exactly what ships to production. Operators can query the API for a store’s pickup window, delivery radius, purchase limits, and full tax stack, ready to render in the cart before checkout. Deals endpoints support BOGO offers, bundles, and free-delivery thresholds, with pricing and strikethrough math served live rather than hardcoded. A recommendation endpoint on the API Pro tier returns a ranked, personalized product list for “Recommended for You” modules with no model training required.

The product page states that BLAZEPAY ACH is wired directly into the API, handling secure payments and one-click recurring checkout without a separate payment gateway to integrate. BLAZE Growth powers loyalty earning, redemption, and wallet passes through the API, so rewards work the same whether a customer shops online or in-store. The page also points to a demo storefront called Herbal Greens as an example of a custom site built on the API.

The developer feature list includes catalog, menu, cart, purchase-limit, and checkout APIs; order and fulfillment APIs; compliance and age-gate APIs; customer and loyalty APIs; real-time webhooks; and a sandbox environment with multi-location and multi-state operator support. According to the company, age verification, purchase limits, and state-specific tax rules are enforced server-side through the API, so compliance travels with every storefront regardless of how the front end is designed.

API access is not included on the Basic plan, is available as an add-on on Standard, and is included at no additional cost on Professional and Enterprise plans. BLAZE’s Partner Program offers agencies technical migration support, co-marketing opportunities, and a listing in its partner directory, and retailers without in-house developers or an agency can have BLAZE’s professional services team build a turnkey storefront. A Migration Concierge team supports moves from other headless or custom setups, including SEO and URL preservation planning.

Developer Documentation

BLAZE’s published API documentation guides developers through a first API call in under five minutes. Requests pass a Store UUID in an X-Store header using the application/vnd.api+json media type against the staging base URL ecom-api.staging.blaze.me. A GET request to /api/v1/store returns attributes including the store’s name, address, city, state, deliveryenabled, pickupenabled, and timezone.

Listing products through /api/v1/products requires no authentication, and the endpoint accepts filters such as category, max_price, order, and limit. The documentation recommends the v2 product-detail endpoint, which returns enriched data with variants and inventory information. Documented next steps include /api/v1/products/categories for browsing categories, /api/v2/products/filters for building dynamic filter interfaces, /api/v1/auth/login for user login, and /api/v5/carts for cart creation, alongside guides covering general concepts, authentication, API versioning, rate limiting, and AI tooling.