Google Approves CBD Adverts in California, Colorado, and Puerto Rico
As from January 20, 2023, Google will allow CBD advertisers in California, Colorado, and Puerto Rico to run CBD promotions on the search engine. Google will be updating their ad policies covering Dangerous Products and Services and Healthcare and Medicines, a group of compounds in which CBD was previously listed under. The update will now allow Google certified advertisers in the three states to promote FDA-approved drugs containing CBD as well as federally approved hemp-derived CBD topical products (containing less than 0.3% THC). However, YouTube Masthead adverts are excluded from this new provision.
Hemp-derived CBD topicals will need to be certified by LegitScript before they can be advertised on Google sites. This means that the manufacturers will have to send samples of their products for testing to a third-party laboratory and provide LegitScript with the third-party COA report. The THC limit must not exceed the 0.3% limit. FDA-approved CBD pharmaceuticals will not require LegitScript certification. CBD companies will be able to apply for LegitScript certification from Jan 20, 2023. Check the LegitScript website for more information.