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Mosaic and FEF Changing the Narrative on Cannabis in West Africa; One Youth at a Time



Africa stands at the crossroads of cannabis legalization, grappling with stigma, misinformation, and the untapped potential of a thriving illicit market. While select nations, including South Africa, Lesotho,  Malawi, Zimbabwe, and Zambia, have taken strides toward medical cannabis legalization, the broader continent is only beginning to warm up to the idea. Despite Africa being a substantial consumer of cannabis and harboring favorable climatic conditions for outdoor cultivation, the illicit market persists, hindering the industry's legitimate growth.

Africa's climatic conditions offer a unique advantage for cannabis cultivation, potentially lowering production costs and positioning the continent as a global supplier. With a youthful population constituting a significant portion of the cannabis market, the plant could become a valuable economic asset, especially in regions facing challenges with traditional cash crops like tobacco in West Africa. However, the path to legalization is fraught with the challenge of overcoming deeply ingrained stigma and misinformation.

Of Youthful Demographics and Hesitant Governments

Ironically, while the youth form the largest demographic of cannabis consumers in Africa, governments remain hesitant to embrace legalization, primarily due to stigma and misinformation. This hesitancy becomes a significant roadblock, inhibiting the unlocking of the economic potential that legal cannabis production could offer. This dynamic sets the stage for the innovative approach adopted by Mosaic, an ancillary cannabis company, and the Freedom Educational Foundation, Inc. (FEF), a nonprofit focused on educational empowerment in West Africa.

Mosaic and FEF: Transformative Collaboration

Mosaic, an ancillary cannabis company specializing in digital solutions for dispensaries, has joined forces with the Freedom Educational Foundation, Inc. (FEF), a nonprofit dedicated to addressing social inequalities in educational opportunities in West Africa. Mosaic's expertise lies in enhancing the digital presence of dispensaries through an all-in-one eCommerce and loyalty platform, while FEF focuses on funding educational initiatives. The recent collaboration between these two entities represents a pioneering effort to intertwine the burgeoning legal cannabis industry in the West with educational empowerment in West Africa. “The unfolding story of cannabis in Africa is one of promise and potential. Mosaic and FEF's collaborative vision is a testament to our belief that education is the key to unlocking this potential and building a hopeful trajectory for the continent's future,” says Mosaic’s founder and CEO Jack Blaeser.

This one-of-a-kind initiative emerged from the shared values of Jack and FEF's founder, Kyei Atumpem, who met during their time at Boston College. Their friendship evolved into a commitment to create positive change, leading to the establishment of Mosaic and subsequently, their collaboration with FEF. “As the founder of FEF, I see our partnership with Mosaic as a beacon of hope, demonstrating how businesses can come together to address social challenges and pave the way for a brighter future,” says Kyei.

The collaborative approach aims to leverage funds from the established legal cannabis industry in the West to provide educational opportunities to the youth in Ghana and West Africa, addressing existing educational inequalities. “FEF's dedication to funding education aligns seamlessly with Mosaic's mission to make a meaningful and lasting impact on the lives of individuals, fostering a sense of empowerment and opportunity,” says Jack.

By aligning the economic potential of the cannabis industry with educational empowerment, Mosaic and FEF's initiative serves as a game-changer, showcasing a new paradigm for ensuring social justice in the burgeoning legal cannabis sector. As Jack opines, “the future imperative is not just about cannabis legalization; it's about harnessing the potential of this industry to drive positive change, and education is our chosen vehicle for that change.”

This collaborative model not only sets a precedent for other companies in the west to follow but, more importantly, offers a guiding light for African nations as they navigate their paths towards cannabis legalization. It further underscores the potential for global partnerships to drive positive change, intertwining economic growth with social responsibility in the evolving landscape of the legal cannabis industry.

The Future Imperative: Cannabis Legalization and Social Justice

As African nations inevitably move toward cannabis legalization, the imperative becomes twofold: revitalizing economies and addressing deep-rooted social injustices. Mosaic and FEF's initiative aligns with this imperative by prioritizing education as a means to rectify societal imbalances. This transformative strategy not only positions education as a cornerstone for societal upliftment but also aligns with the evolving global acceptance of cannabis.

In conclusion, the unfolding story of cannabis in Africa is marked by untapped potential, challenges posed by stigma, and the promise of economic revitalization. Mosaic and FEF's collaborative vision is at the forefront of a paradigm shift, turning challenges into opportunities by integrating education into the narrative of cannabis legalization. As Africa navigates this complex landscape, the synergy between economic growth and social justice becomes increasingly evident, creating a hopeful trajectory for the continent's future.


Lydia K. (Bsc. RN) is a cannabis writer, which, considering where you’re reading this, makes perfect sense. Currently, she is a regular writer for Mace Media. In the past, she has written for MyBud, RX Leaf & Dine Magazine (Canada), CBDShopy (UK) and Cannavalate & Pharmadiol (Australia). She is best known for writing epic news articles and medical pieces. Occasionally, she deviates from news and science and creates humorous articles. And boy doesn't she love that! She equally enjoys ice cream, as should all right-thinking people.