Business
Herbal Dispatch Lists Four Happy Hour SKUs With Ontario Cannabis Store
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Herbal Dispatch Inc. announced on October 20, 2026 that four SKUs from its Happy Hour brand have been listed with the Ontario Cannabis Store, with the products expected to begin selling through the OCS flow-through program on December 1, 2026. The Vancouver-based company also updated its British Columbia portfolio and reported a completed product reload in Saskatchewan.
The listed Ontario SKUs are the Happy Hour Nighttime Nirvana Pre-Roll (1 x 0.5g), the Happy Hour Harmony Haze Pre-Roll (1 x 0.5g), the Happy Hour THCa Topper Diamonds (1g), and the Happy Hour Glacier Berry Disposable Vape Pen (1g).
Saskatchewan and British Columbia Distribution
In Saskatchewan, Herbal Dispatch reloaded products through a local distribution partner, with deliveries completed on October 13, 2026. The orders total 265 cases, or approximately 2,190 units, across 20 SKUs from the company’s Buzz and Happy Hour brands.
Buzz products account for 10 SKUs and 100 cases: Hawaiian Dream Sativa Whole Flower in 14-gram and 3.5-gram formats, Ice Cream Cake Indica Whole Flower Smalls in 14-gram and 3.5-gram formats, LA Kush Cake Pre-Roll (1 x 1g), Loosies LA Kush Cake Pre-Roll (10 x 1g), Straight Cut Indica Pre-Rolls (3 x 0.5g), Straight Cut Sativa Pre-Rolls (3 x 0.5g), Maui Punch 510 Vape Cart (1g), and Violet Rush 510 Vape Cart (1g).
Happy Hour products account for nine SKUs and 90 cases: Cadillac Rainbow Hybrid Whole Flower (7g), Georgia Pie Hybrid Whole Flower (3.5g), Girl Scout Platinum Organic Pre-Rolls (10 x 0.5g), Lucy In The Sky Organic Pre-Rolls (10 x 0.5g), Harmony Haze Pre-Roll (1 x 0.5g), Nighttime Nirvana Pre-Roll (1 x 0.5g), Glacier Berry All-in-One Vape (1g), Royal Zest All-in-One Vape (1g), and THCa Topper (1g). The Happy Hour Holiday Calendar (12 x 0.5g pre-rolls) accounts for 75 cases, or 450 units, of the Saskatchewan orders.
In British Columbia, the company has delivered its Happy Hour Holiday Calendar to BC Cannabis Stores, as previously announced, and said it will evaluate reloading additional calendars into the BCCS as sales progress. Recently added BC Cannabis Stores products include, under the Happy Hour brand, the Citrus Sky Pre-Roll (2 x 1g), BC Organic Pure Cake Skunk LTO (7g), and the Holiday Calendar (12 x 0.5g pre-rolls); under Northern Drip, the Do-Si-Dos Live Rosin (1g), FSE Resin Skywalker OG (1g), and Grape Galena Cured Resin Cartridge; and, under Buzz, Gas Berry LTO (14g).
“Securing four new Happy Hour listings with the Ontario Cannabis Store represents another milestone in our nationwide expansion strategy,” said Philip Campbell, chief executive officer of Herbal Dispatch. “Ontario is Canada’s largest recreational market, and entering flow-through sales this December, combined with our ongoing distribution in Saskatchewan and British Columbia, supports our strategy to expand our market presence and deliver our branded products to consumers across Canada.”
Holiday Calendar Background
The BC delivery was detailed in an October 15, 2026 announcement in which the company reported the sale and shipment of 500 cases, or 3,000 units, of its 2026 Happy Hour Holiday Cannabis Calendar, 12 Days of Coast Mtn, to the British Columbia Liquor Distribution Branch. The calendar is being sold through BC Cannabis Stores and private licensed retailers across the province; the BCLDB is British Columbia’s sole wholesaler of non-medical cannabis.
The 2026 edition, produced in partnership with British Columbia craft cultivator Coast Mountain Cannabis, contains 12 pre-rolls (0.5 grams each, 6 grams total), three each of four indica cultivars — Coast Mountain’s Pure Cake Skunk, TKO Skunk, Bling Blaow, and Lemon Cherry Pie — with each pre-roll behind a numbered door. The pre-rolls are made with whole flower using Rollpros Blackbird straight-cut rolling technology and are individually sealed in pop-top tubes. According to the company, Coast Mountain cultivates in organic living soil using a no-till process, and its flower is hand-trimmed and slow-cured at cool temperatures.
The company said its 2025 calendar sold out its full run of 3,350 units, and that 2026 production was raised to 4,200 units, which it described as about 25 percent more than in 2025. At a landed wholesale price of $34.99 per unit, the BCLDB shipment represents over $100,000 in wholesale sales at an approximate gross margin of 42 percent, the company said. The suggested retail price is $49.99 plus applicable taxes. After the BCLDB retail launch, the company plans to sell the remaining 1,200 units through its direct-delivery platform and its medical and insured Veteran platforms, and it intends to expand the calendar’s distribution to other provinces for the 2027 holiday season, subject to provincial listing approvals.
“Last year’s Holiday Calendar sold out, so for 2026 we kept what worked and raised the bar on quality,” Campbell said in the October 15 release. “Partnering with Coast Mountain puts premium BC craft flower in every Calendar, and the BCLDB order shows the retail demand behind these Happy Hour products.”
Herbal Dispatch trades on the Canadian Securities Exchange as HERB, on the OTCQB as LUFFF, and on the FSE as HA9. The company describes itself as a Canadian cannabis commerce and international distribution company operating through three channels: provincial wholesale and retail distribution, direct-to-consumer and medical platforms including the Hero Dispatch program for Canadian Veterans, and global medical cannabis exports.
